The battle for social media dominance is heating up between Facebook and Google.
Top-notch PR firm Burson-Marsteller lit up the blogosphere yesterday by admitting it was hired to lead a stealth spin campaign against Facebook’s search engine rival. The firm tells the “Mercury News” Facebook paid it to get reporters and bloggers to write about how Google allegedly violates Facebook users’ privacy rights through a feature called Social Circle. Facebook claims Google steals profile data from the social networking giant, then reposts it in a way that makes Facebook users’ personal information available to people who may not have permission to see it. It’s unclear why Facebook opted for a secret PR campaign instead of making the allegations publicly. As for the PR firm, it says it regrets taking the Facebook job and calls the assignment, quote, “not standard procedure.”