Pepsi is taking its rivalry with Coca-Cola to a whole new level.
PepsiCo Inc. is unveiling a “social vending machine” that will allow Pepsi drinkers to carry out “random acts of refreshment.” The new technology lets users give a beverage gift by entering the recipient’s name, mobile phone number and a personalized text message or video. It’s delivered with a code and instructions on how to make good on the Pepsi gift at a similar machine. It will be introduced as a prototype at a trade show this week in Chicago. Coke began tests on its own type of high tech vending machine two years ago. The Freestyle has a digital touchscreen and dispenses over 100 flavor combinations.